RESULTS
WHAT CHANGED AT OTHER COMPANIES
What came out of a redesign at B2B companies with a commercial team of up to twenty-five people. Per case: where it stalled, what was designed, and what runs differently since.
How I designed Paneltim's NBD processPaneltim developed an innovative new panel and wondered how to map the markets worth entering. I mapped out that new business development process and trained their business development team. An in-house AI model generated more than 2,000 applications, which I narrowed down to eleven promising markets together with two business developers.
From scattered activity to one marketing planNature at Work is the market leader in plant rental for B2B clients. The company was growing fast, but its marketing was not keeping up. I brought strategy, marketing budget and execution into line.
How I introduced key account management at AzulatisAzulatis was carved out of De Watergroep and had to build its commercial organisation from scratch. Together with the management team I placed the organisation alongside the full buyer journey. That produced the role of key account manager, which I mapped out. Since the beginning of 2026, the KAM manages the relation with the big customers.
How I created the product manager role at AQUALEXAQUALEX launched six products in four years, with people who had another job alongside it. I mapped out the product manager role and guided the sales employee who took it on.
LET'S MEET
DOES YOUR COMMERCIAL ORGANISATION NEED A NEW DESIGN?
Happy to meet you for a short introduction.
