COMMERCIAL ORGANISATION DESIGN
The architect of your commercial organisation
I design how commercial B2B teams of up to 25 people work. From strategy through processes to roles and internal collaboration.
WHEN I CAN HELP
THREE SITUATIONS THAT CALL FOR ORGANISATION DESIGN
CASE
How I designed Paneltim's NBD process
Paneltim developed an innovative new panel and wondered how to map the markets worth entering. I mapped out that new business development process and trained their business development team. An in-house AI model generated more than 2,000 applications, which I narrowed down to eleven promising markets together with two business developers.
Read the caseMY APPROACH
FROM MEASURING TO EMBEDDING
Every assignment follows the same three steps. I measure your market, your ambition and how the team works today. This results in the design of your organisation. Then I stay alongside your team until the new way of working holds.
SEE MY APPROACH- 01
MEASURING & ANALYSING
Through interviews, a pipeline analysis, and a measurement of your market and company parameters, I map your situation today.
- 02
DESIGNING & DRAWING UP
I design what your organisation, roles and internal collaboration need to look like to reach your growth ambition. That design is translated into processes, meetings and playbooks.
- 03
GUIDING & EMBEDDING
I make sure your team puts the new way of working into practice by means of coaching, training and process guidance.
LATEST INSIGHT
9 new commercial roles about to get a job title
Buyers let AI agents build their supplier shortlists. Which roles will your commercial team add because of it?
Read the articleWHY ESCAL
WITH AN ENGINEER'S EYE
I am an engineer, and I look at your commercial organisation that way. I measure the parameters of your company that decide the design. Roles, processes and collaboration become a system you can monitor and adjust.
READ MY INSIGHTSMY OWN MODEL AS THE FOUNDATION
I use a model I developed myself to design the way of working. It links the characteristics of your company to the commercial organisation that fits.
INNOVATION, ACQUISITION AND RETENTION
Your commercial organisation does not stop at the sale. I design innovation, acquisition and retention as one commercial engine.
DESIGN FOR GROWTH
The organisation that brought you your first ten million will not bring the next ten on its own. I design the one that makes your next ten possible.
THROUGH TO EMBEDDING
An organisational change needs a constant. I keep both the change and your team on course, until the new way of working runs on its own.
LET'S MEET
DOES YOUR COMMERCIAL ORGANISATION NEED A NEW DESIGN?
Happy to meet you for a short introduction.
