INSIGHTS
HOW TO DESIGN A COMMERCIAL ORGANISATION
The choices that decide how a commercial team works: which roles exist, where they stop, and how work passes from one to the next. Each article takes one of those choices.
9 new commercial roles about to get a job titleBuyers let AI agents build their supplier shortlists. Which roles will your commercial team add because of it?- How to find new applications for your productYou have a product that sells well in its market, and you suspect it could do more. This step-by-step approach finds out which applications those are.
- When new business development is neededNew business development is a term used often but rarely defined precisely. Those differences decide which approach you need, which profiles you deploy, and how much time and money you have to free up.
- The essentials in every marketing budgetDrawing up a marketing budget is an annual struggle for many companies. Which elements always belong in it, regardless of sector or customer type?
- What really drives your acquisition costHow much may a new customer cost? And how much to keep an existing one? Those questions underpin every commercial budget, yet they are rarely answered explicitly.
- What a commercial maturity scan deliversMany companies know their commercial operation could be better. But where do you start? A maturity scan maps out strategy, processes and role allocation, and delivers a prioritised action plan.
LET'S MEET
DOES YOUR COMMERCIAL ORGANISATION NEED A NEW DESIGN?
Happy to meet you for a short introduction.
